Cake
Staff Photography

Challenge
For the relaunch of Cake's website, we decided the staff should be better represented with new, up-to-date photography.

Approach
I'd been looking for an opportunity to work with rising photography star Kyle Ross for some time. Together we developed an art-directional route that would allow us to shoot in Cakes offices for minimal budget. The shoot captures the fun spirit of Cake and the personalities of the staff.

Concept Generation / Art Direction / Retouching