SONY / MTV 
Co-Branded TVC's

Challenge
Promote SONY movie titles across the channel by creating co-branded TVC’s that capture the essence of the film wrapped up with the best of MTV.

Approach
Each title is treated as a custom concept, but will usually twist the film's narrative to speak directly to an ad-shy MTV audience. Often this will include an edit from the international trailer, mixed with custom MTV graphics, show-references and sometimes even channel or movie talent. These TVC’s are then versioned for up to twenty-two international markets.

Concept Generation / Design Development / Script Writing / Motion Graphics Direction