Hot Wheels
Style-Guide

Challenge
Hotwheels approached us to create their forthcoming seasons style-guides. 

Approach
Every year, Hotwheels would release a new series of new toy cars. We were provided with incredible hand rendered images and then had to create the 'world' they inhabited.

We began a huge project, creating first the story and then countless illustrations to house the renders, bringing the stories
to life. It was a wonderful opportunity to create custom textures, layouts, typography and logos. 

All of our creations were then applied to apparel and every licencable-good imaginable. All of the work was then laid out in a series of style-guide books which global markets could use to develop their own goods.

Design Development / Identity / Illustration / Artworking