Handsome Frank
Identity

Challenge
Illustration agency Handsome Frank approached me when they needed a logo identity for their business. 

Approach
After a series of discussions with the agency founders and some initial mood-boarding, 
I began to develop a logo icon for their brand. After exploring
a multitude of potential directions, the break through came when the mention of
a neon sign came up in conversation.

The identity needed to represent the illustrative
/ typographic nature of their business and after much development – this was the
logo they settled on. Rather pleasingly, it has been reappropriated by many of their illustrators and artists, as can be seen below.

Concept Generation / Identity Design / Design Development / Artworking