HUNTER
Style Dome
Challenge
Hunter boots approached us to create an experiential activation at Wilderness Festival. We were given strict guidelines to keep our approach creative,
not corporate.
Approach
From the initial brainstorms, we knew that we needed to create a partnership to add an additional creative element to the solution. We developed the Style Dome and using existing contacts at Grazia and FujiFilm – we developed a concept of the Hunter Photography Workshop.
Guests would arrive for a photography lesson, given
by an expert in fashion photography. They'd then go out and capture the festival using loaned FujiFilm cameras. On their return, photos would be printed and critiqued by a Grazia picture editor and Hunter prizes awarded for the shots.
Concept Generation / Design / Visualisation / Artworking / Collaboration with 3D Team