Diet Coke
Marc Jacobs
Challenge
Off the back of successful collaborations with fashion designers Matthew Williamson and Karl Lagerfeld, we were tasked with developing a fashion platform for the Diet Coke/Coca-Cola Light brand across North West Europe
and the Nordics.
Approach
Working with new Creative Director, Marc Jacobs, we provided creative direction to
a full campaign including digital, advertising and PR. I worked on the design and launch of the 30 year anniversary limited edition bottles, which took place at a large scale, glitzy event at the German Gymnasium in Central London.
I helped develop all of the design work for the launch event; including assets for the extensive event space and all printed collateral.
Design Development / Artworking