JACQUES
Townhouse 

Challenge
Jacques cider wanted to create a campaign to develop brand awareness amongst female consumers.

Approach
The centre of the approach was a large scale sampling activity taking place in a London Georgian townhouse; we created a bohemian space filled with classes and experiences for groups of women.

With dressing up boutique areas,  live caberet performances, creative classes in cake design and screen printing, the space was designed to give our target audience a place to play and enjoy with friends. As part of the experience Jaques drinks were available as we positioned the brand as a drink to share with friends before great nights out. 

To support the launch of the Townhouse, we created two adverts, used across print and outdoor media. Working with photographer Gemma Booth, we built and shot an in-studio orchard that brought to life the world of Jacques and supported the campaigns tagline, 'naturally styled'.

Concept Generation / Identity Design / Art Direction / Design Development / Artworking