Bulmers
Awake Your Summerside

Challenge
Bulmers cider wanted to create a sampling activity that toured Britain during the summer.

Approach
A strategic platform 'Awake Your Summerside' was developed and a full 360  creative campaign was born from it. This included 
a travelling experiential stand and sampling bars inspired by steampunk and our own band – 'The Summersiders'. We developed a microsite, and other digital elements including augmented reality cards with
a competition mechanic. There was also a huge amount of branded merchandise created for staff and competition winners. 

I helped develop the campaigns look and feel, identity and produced all of the illustrated artwork, merchandise and 3D branding elements.

Identity / Design Development / Illustration / Artworking