SONY / MTV 
Ghostbusters

Challenge
SONY Pictures asked us to create a custom TVC spot,
to play out across MTV channels in support of the theatrical release of their Ghostbusters
re-boot.

Approach
We developed two creative routes. The first utilising MTV's new 'operating system' graphics, which we customised using dialogue from the original Ghostbuster movie 'infomercial'.

The second route was built around custom made emojis,
all quickly cut with copy and synced to the newly remixed Ghostbusters track.

I worked with a motion graphics animator to bring both concepts to life.

Concept Generation / Design Development / Copy Writing / Motion Graphics Direction