Warner Bros. / MTV
Suicide Squad
Challenge
Warner Bros. wanted to reach the MTV audience to promote the release of their movie, Suicide Squad.
Approach
We developed a range of ideas to work across all of MTV's platforms. Warner Bros. eventually settled on a linear only concept – an MTV logo 'hijack', featuring a number of characters from the film.
Working with our 3D motion graphics designer, Richard Knights, we created 3 custom idents, featuring representations of Harley Quinn, Killer Croc and The Joker.
Concept Generation / Art Direction / Motion Graphics Direction