EXPOSURE
#Alliwantforexmas

Challenge
Exposure wanted to create
a Christmas campaign to live
in their gallery space and online.

Approach
Based on the idea of a Christmas list for Santa, we created a concept that was inclusive of all staff – asking everyone to send us a list of
5 things. The results were varied, weird and wonderful!

I then designed a template and created custom typography for each list. These were then made into stencils and sprayed using UV paint onto white canvases. 
UV lights alone with the canvases were hung in the gallery space and windows to create an interesting Christmas aesthetic without a reindeer or snowman in sight.

Concept Development / Design Development / Typography / Set Build / Artworking