Aloft Hotels / MTV 
MTV Push Futures + ClubMTV

Challenge
SONY wanted to promote the release of Blade Runner 2049 across MTV platforms.

Approach
We developed a suite of content that rolled out across MTV’s linear, digital and social platforms in the week preceding the movie's launch. These included a custom co-branded TVC, a full take-over of MTV's social platforms, an Instagram ’12-grid’ featuring custom edits and movie facts (an MTV first) and finally, with access to the cast, a bespoke piece of content featuring interviews and games with movies stars, Ana de Armas and Sylvia Hoeks. 

Concept Generation / Design Development / Script Writing / Motion Graphics Direction / Shoot Production