Stella Artois 
Awards Film

Challenge
Stella Artois had developed
a play-at-home murder mystery game, drawing inspiration from their ATL campaign ‘The Life Artois’. We were tasked with creating an awards film that told the story of the games conception in consumer research, through to its launch and successful results.

Approach
First we developed a script which encapsulated everything we wanted to communicate to the viewer. This was built into
a detailed storyboard so key scenes could be conceptualised, timed and crafted. We worked with PSF to produce footage of the box, its lid and chalices – as well as
a still shoot for the game components inside the box.
An animator was employed to develop our motion graphic scenes and build movement into the static shots. Finally, we worked with a top editor to bring all the elements together.

Concept Generation / Art Direction / Motion Graphics Direction / Shoot Production