Stella Artois 
Awards Film

Challenge
Stella Artois had created fifty NFT racehorses in partnership with Zed Run. We were tasked with creating an awards film – but with the extra challenge of having almost no assets to work with.

Approach
The key to this project was creating a super tight script and storyboard, that not only led the viewer through the campaign, but also helped to explain the Metaverse, giving the story context.

We were provided with one news interview and a few clips of in-game footage – so we needed a visual device to bring the story to life. No 3D assets were available, so working with one of the best 3D motion artists, we set about building our own Stella Artois x Zed Run Metaverse! We used open source code to acquire the horse wireframes, then created their skins and the landscape from scratch. As we had created our own metaverse, we could add the elements we needed on cue. So with simple camera movements, and some digital screens we made appear,
a framework for navigating between the available content was created. Paired with
a fantastic VO and a top editor, we managed to create a compelling film that went on to win the CreativeX Peoples Choice Awards.

Awards
CreativeX Peoples
Choice Award.

Concept Generation / Art Direction / 3D Motion Graphics Direction / Script Writing