Stella Artois 
Key Cities

Challenge
Research showed that the Belgian market considered Stella Artois more of an international brand than a beloved Belgian Beer.

Approach
We set about developing a campaign to help Stella Artois reclaim its iconic status in Belgium. We developed a series of illustrations using ‘The Life Artois’ style, the global creative platform for celebrating ‘the good life’, turning the lens around to highlight the treasures that lay at home. We scanned IG to find the most geotagged locations in Belgium – the places where Belgians savoured life – and developed artworks that encapsulated each location, inspiring local residents re-value the beauty in their everyday surroundings.

Art Direction / Design Development