Burberry & Verizon
Event

Challenge
Verizon came to us with a brief to concept, design and deliver a technology showcase for Burberry staff and executives at their London headquarters.

Approach
This project was a collaboration between Verizon, Burberry and four global technology partners associated with Verizon. The first challenge was to quickly understanding the technologies involved (VR / AR / 3D volumetric capture etc), and develop a narrative that could practically demonstrate to Burberry staff how the brand could utilise such technologies.

I oversaw the creative process, working with an excellent XD designer and production team to design and model the space at Burberry HQ. I also worked with a copy writer, designers, animators, editors and 3D designers to develop the event’s identity and all print and digital communications associated with it. Finally I worked with a production company to capture the event and create content that each partner could share with their specific audiences.

Concept Generation / Art Direction / Design Development / Motion Graphics Direction / Shoot Production